Provider supply desk

Network-wide quality, claim readiness, and profile usefulness.

Cross-vertical benchmarks on directory quality, profile completeness, and owner claim rates. Describes the OwnListed indexed dataset itself — not a U.S. market estimate.

OwnListed indexed dataset

STUDIES IN THIS DESK · 3

April 2026
Local Service Directory Quality Benchmark 2026 — Coverage, Rating, Review Depth, Category Breadth
What does a credible local-service directory look like, measured against four quality signals consumers and owners actually care about: network coverage, rating, review depth, and category breadth. Reported from the Ownlisted indexed provider dataset — 113,548 listings, 29.9 million Google reviews, 300 cities and 40 verticals — as of April 2026. Not a survey of the U.S. local-services market.
- OwnListed indexed dataset
113,548 records
April 2026
What Makes a Local Business Profile Useful? Review Depth, Rating, Recency, Completeness (2026)
Four signals consumers can read from a public Google Business Profile before they ever pick up the phone — review depth, rating distribution, recency cues, and contact-channel completeness — measured across the 113,548 listings in the Ownlisted indexed provider dataset. Not a survey of the U.S. local-services market.
- OwnListed indexed dataset
113,548 records
April 2026
Owner-Claim Readiness by Local Directory Category (2026) — Where Claiming a Listing Changes the Most
Where does claiming a directory listing change the most for a business owner? This study measures owner-claim readiness — the structural indicators of claim ROI — across the 5 categories and 12 most-reviewed verticals in the Ownlisted indexed provider dataset. Not a survey of the U.S. local-services market.
- OwnListed indexed dataset
113,548 records

See also

/research → All four desks, latest grid, dataset signal.
/sources → The source library — every dataset OwnListed cites.
/methodology → Network-wide sourcing, refresh cadence, corrections.

Local Service Directory Quality Benchmark 2026 — Coverage, Rating, Review Depth, Category Breadth

What does a credible local-service directory look like, measured against four quality signals consumers and owners actually care about: network coverage, rating, review depth, and category breadth. Reported from the Ownlisted indexed provider dataset — 113,548 listings, 29.9 million Google reviews, 300 cities and 40 verticals — as of April 2026. Not a survey of the U.S. local-services market.

OwnListed indexed dataset

113,548 records

What Makes a Local Business Profile Useful? Review Depth, Rating, Recency, Completeness (2026)

Four signals consumers can read from a public Google Business Profile before they ever pick up the phone — review depth, rating distribution, recency cues, and contact-channel completeness — measured across the 113,548 listings in the Ownlisted indexed provider dataset. Not a survey of the U.S. local-services market.

OwnListed indexed dataset

113,548 records

Owner-Claim Readiness by Local Directory Category (2026) — Where Claiming a Listing Changes the Most

Where does claiming a directory listing change the most for a business owner? This study measures owner-claim readiness — the structural indicators of claim ROI — across the 5 categories and 12 most-reviewed verticals in the Ownlisted indexed provider dataset. Not a survey of the U.S. local-services market.

OwnListed indexed dataset

113,548 records